Photography Niches

What are Photography Niches?

If you’re a fan of photography then you probably know what photography niches are, and at least a few famous photographers who are all known for their specific style of photography, whether it be landscapes, urban photography or war correspondence. These specific styles are known within as photography niches, and every photographer who wishes to pursue their career will have to choose a niche where they will focus their work on.

 

So out of all the photography niches, how does you choose one? Well, a niche can be anything to you but is more often than not, the type of photography that you enjoy shooting the most, and one the that best suits your personality.

“If you want to start excelling at photography, or even turn it into a career, then it’s best to choose a niche.”

 

 

When deciding to chose from photography niches, your aim will be to become known as one of the best in that specific area; your clients will expect a superior experience to one they’d get through a generalist photographer.

Of course, it’s perfectly natural to experiment with many photography niches when you are first starting out. However, if you want to become more experienced at photography, or even turn it into a career, then it’s best to choose a niche.

Common Niches For You To Explore

Wedding Photography

Who doesn’t love a good wedding? Of all the photography niches, this is a common but no less moving and interesting niche for photographers. Wedding photography has a single subject, the wedding, but with many different approaches to photographing it.

The two most common approaches when starting wedding photography is to either take the commercial route and use the same pattern for all the wedding photo sessions you attend, or you can embrace candid wedding photography and take snapshots without asking people to pose for you.

So what do you need to be a wedding photographer? Well first, you have to be fast, creative, and master many photography styles to fit exactly what your client wants to see.

Secondly, because this is one of the more versatile photography niches, wedding photography requires a broad range of gear and accessories as well. A wedding photographer will need lots of lenses that can be applicable for every situation as well as filters, tripods, and flash units.

If you are breaking into beginner or amateur wedding photography, consider your budget and select a few shot types that you can manage. You don’t have to do every different photography style while you’re still a beginner. You can start by offering private photo sessions for the bride and groom and then advance to photograph church ceremonies and parties.




“Shooting products typically requires an environment where you can control lighting”

Product Photography

If you’re less interested in the creative photography niches and are more focussed on the revenue possibilities that come with the medium, then product photography might be the right niche for you. After all, with many businesses becoming heavily reliant on eCommerce, augmented reality, and social media to help sell their products, commercial photography is in high demand.

Companies place a high value on finding the perfect images for their products because it is proven that high quality images will help increase sales. Whether it’s product photography niches like real estate or fashion, there is more than enough demand for someone to start a successful photography business as a side hustle, and an output for their creative passion.

The one drawback with this niche is that, unlike still life photography, or social media photography, shooting products typically requires an siness, you will have to invest in equipment to shoot products, from expensive environment where you control lighting. This means that if you want to start off in this niche and grow a successful bulight gear to a sturdy tripod.

 

Landscape Photography

Landscape and wildlife photography are two very different and distinguishable photography niches in the freelance world. However, they are often combined together in many people’s eyes as they follow similar principles and use similar skill sets. This grouping is made even more evident if you intend to sell your images because image libraries, stock photo sites, National Geographic, and other hubs for nature photos, make these two genres one.

Regarding photography equipment, there are few differences in what will be needed. However, wildlife photography may call for lenses that will allow you to capture the details of moving subjects or small animals. In this case, focusing on a robust and good-quality lens will be a considerable element for all photography niches and particularly this one.

Of course, this niche isn’t only dominated by profit making photographers. Landscape photography can be just as artistically fulfilling as it can be commercially viable. If you want to explore photography niches from an artistic standpoint, then by all means go ahead and study the great landscapes of visual art, study the landscapes of your local area, and the let your imagination run wild.

Portrait Photography

Who doesn’t love a good old family photography? One of the popular photography niches, it’s common knowledge that people will shell out money to see their infant in a cute outfit doing supermodel poses or will pay a pretty penny to have their children photographed in matching sweaters.

From dating profiles to job searching, an impressionable image of yourself is standard for most people. This means that portraiture is yet another one of the more profitable photographic niches that gives any portrait photographer a growing client list if they deliver high quality images.

Luckily, getting started with portrait photography isn’t as challenging as some of the other niches an aspiring photographer could choose. With just about everyone wanting a good photo of themselves, it isn’t too difficult to find clients. However, portrait photography can be very competitive, which could make it is hard to justify charging a high price if you are less established. Like many other competitive photography niches, it may take some time for your build up a name for yourself – be patient!




Event Photography

A lot can fall under “event photography”, from weddings, concerts, and corporate events to holiday parties and conventions. However, photographers who fall under the title of “event photographer”, usually tend to focus either on consistent, mass photography, similar to corporate photography, or on more artistic and creative photography that depicts what the event or subject is all about.

One drawcard to event photography is that the majority of events willing to pay for a photographer usually have high costs and large budgets. Take concerts for example; they are a unique and euphoric occasion for countless viewers, and are a snapshot of a band’s style. This means that concert organisers are willing to pay above and beyond, to ensure their photographs are perfect, making event photography a very artistically and financially rewarding niche.

Of course, like many photography niches it may be hard to start offering event services if you have never worked in this field. Volunteering to shoot small gatherings with family and friends to build your portfolio might be a great way to make a name for yourself and work up to more formal and larger events.

“If you didn’t enjoy the shoot then how much is that final product really even worth?”

How to Choose a Photography Niche

With so many photography niches to choose from, how are you meant to decide which one you want to venture out into?

Find What You Enjoy Shooting

Of course, on the other end of the spectrum, you also have to consider where your skills lie. While you might love to shoot a certain kind of  photo, if the end results come out unusable despite having a good time, you will have wasted time that could have been spent making a product that could really stand out.

You can always learn more and improve your skills. So if you love a certain kind of photography but aren’t the best at them it yet, don’t give up, keep on working! However, if you’ve tried your best and still can’t manage to take a good photo in a certain style, then it might be time to switch to a niche that you’re more proficient at shooting.

Find What You’re Good at Shooting

Of course, on the other end of the spectrum, you also have to consider where your skills lie. While you might love to shoot a certain kind of photo, if the end results come out unusable despite having a good time, you will have wasted time that could have been spent making a product that could really stand out.

You can always learn more and improve your skills. So if you love a certain kind of photography but aren’t the best at it yet, don’t give up, keep on working! However, if you’ve tried your best and still can’t manage to take a good photo in a certain style, then it might be time to switch to a niche that you are more proficient at shooting.

Find What You’re Capable of Shooting

The final part of the equation is shooting within your limits. If you’re a landscape photographer, you can take landscape photos on your T2i/550D all day long but rocking up for some wedding photography jobs with just that camera and 18-55mm lens kit, simply isn’t practical.

A sad reality of photography is that some niches will require extra equipment, and if you don’t have the means to afford that extra equipment then you may struggle to get the kind of results you’re looking for.

Don’t let this dishearten you though! While a certain niche might be out of your price range at the moment, you can always save up and work on your skills in the meantime. That way, you can eventually take the leap into your chosen niche and be an even better photographer when you get there.

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