If you have finally set up your website and are ready to start welcoming your potential customers to your business, you know that they quickly move on if they don’t find it attractive in the first couple of seconds. That is why every aspect of your website must make the impression you need it to, including creating your business logo. Here are some key elements to keep in mind to achieve success with your business logo.
Design It With Care when Creating Your Business Logo
A logo designed without care will not work as it should. It may even send out the wrong message to those looking at it. And if you already have the logo up and then decide it has to be modified, you may send a confusing message to your clients. It’s better to take a little longer to develop a suitable business logo to fit your brand.
Start With Some Research
To create a business logo that is original and stands out, you have to invest some time in doing research. Start by analyzing competitors’ logos and understanding what catches your eye and what does not. Then, define your audience. What colors or imagery will appeal to them? You want to establish an emotional connection with your buyers.
Create a Story Behind Your Logo
You want to have a logo that is recognizable and tells your clients a story. It needs to reflect your vision and ideology, and help your customers associate the imagery with who you are and the products or services you are selling. If you manage to come up with the fitting symbol that represents your story, you may even get away with not using the name of your business, and they would still know who you are.
Make It Simple
Simplicity and originality are challenging to match in one single image. Remember that your business logo will be swimming with tidal waves of massive flows of information and the best symbols out there. A clear and unique logo stands a better chance of being recognized.
Grab Their Attention
Don’t get so bogged down with the logo’s design and originality and forget an important point: your logo needs to grab your customer’s attention. This does not necessarily mean that your logo should be a shoe if you sell shoes. You may achieve a better result if you present your customers with a puzzle, a novelty, or something that intrigues them.
Make It Adaptable
Once you have finished creating your business Logo that satisfies you, have it pass the ultimate test: adaptability. Your logo needs to send a consistent and clear message in every medium where it appears. Whether in a laptop, a smartphone, a big or a small screen, and on your business cards, there are numerous possible platforms where the logo might appear. Try it out on several before deciding whether you can use it to represent your brand.
Think of The Shape
Shapes seem to speak a language of their own. It is essential to become familiar with it before starting the logo design process since every shape sends a different message. Including curvy lines, for example, sends a statement that you are playful and relaxing. Circles and ovals transmit a message of your business being friendly, inviting, and casual. Triangles display leadership and authority, while squares or rectangles invoke efficiency and trustworthiness. Which one of these messages best relates to what you do or what you sell?
Use The Right Colors
As with shapes, colors also convey different messages and emotional connotations. Many colors are easy to associate with things people recognize such as red and blood. This doesn’t mean that you should only use red if you are in a medical facility. But red is also associated with urgency and alertness, which might work well for you. Green and brown are the colors of nature which make people feel safe, while yellow is bright and evokes optimism. It may be worthwhile to read up on color theory to appropriately define which color you want your business to be associated with.
This Font and Size
According to Printful, the right typography will elicit specific reactions from your customers, including certain moods and vibes. The type and form of the letters you select can affect how people perceive your brand just as much as the word themselves. Fonts are not as clear-cut as colors or shapes in the feelings they elicit, but they do affect perception. Test several before you select the best one.