Watermark Fonts: 5 Effective Tips for Choosing the Best Font

 Watermark fonts can impact the effectiveness of your watermark.

When making a visible watermark, both the watermark and any images you add it on are significantly impacted by your choice of font.

If you are not trained in typography art, finding the best font to use may need a long and tedious trial-and-error process.

Here are some ideas to help you in finding the best watermark fonts—the font that would apply to your images, and define your brand.

Types of Fonts

1. Serif

Serif fonts are recognized as traditional watermark fonts and are likely to be applied in print materials. Serif fonts are pleasant to eyes and belong to a tradition, security, reliability, history, and safety.

So if you’re going to market your brand that’s related to any of these categories, you can choose serif fonts. Example: Times, Georgia, Palatino, New Roman, and Cambria, etc.

2. SanSerifs

SanSerifs fonts are usually used in websites and other publications due to their modern, fresh and elegant look.

Their excellent feature is that they don’t have thick and thin transitions in strokes. Example: Arial, Impact, Tahoma, Verdana, Corbel, etc.

3. Script or Handwriting

As a name for handwriting fonts, it looks like a cursive and handwriting script. These fonts are known as graceful, elegant, playful, and feminine, but they are difficult to read.

That is why they need to be used moderately.

They give you a historic look, so if you need a historical text, you can use them.

4. Decorative

These watermark fonts can catch your attention and are commonly used in logos, posters, homepages, and anything that needs to be bold. Example: New Rocker, Pinewood, Curlz, etc.

Look for Fonts that Show Well in Photographs

First and foremost, watermark fonts should show up properly in photographs. After all, a visible watermark is intended to be seen.

If the letters of your font are not readily visible, the effectiveness of the watermark will be greatly reduced.

There are a lot of good watermark fonts that show up really nicely, but a few that have skinny letters don’t.

If you are planning to make the size of your watermark font 36-points or larger, you may be able to use any font except the thin ones.

If you’d prefer to keep your font size smaller so that it does not cover the whole picture, bold font with thicker letters may work well.

Limit Your Choices to Fonts That Are Compatible with Your Branding

Second, good watermark fonts should be consistent with your current branding. Keep in mind that your watermark may be the first branding that prospective customers are exposed to, so your watermark must serve the same message as the rest of your marketing and branding efforts.

To find watermark fonts that match your brand, first look at the fonts on your website, letterheads, and business cards.

If any of those work well as a watermark font, it would be easy to choose.

If none of the fonts you are currently using work as well as a watermark, you might want to change the fonts on your website, business card, and letterhead to match your watermark fonts.

Using the same fonts across all of these areas will ensure that you have a consistent brand message, especially in Food photography.

Select a Watermark Fonts That Enhance Your Photos

Third, the ideal font is going to enhance your photos. It’s not going to overwhelm your photos and undermine them. Furthermore, it will add to them by enhancing the feeling that your images evoke.

The exact font that complements your photos will depend on what type of image you specialize in.

For example, if you take landscape shots of rural barns, you are going to want a different watermark font than someone who specializes in grunge portraits of inner-city youth.

A flowing font that resembles a handwritten cursive may reinforce the old-fashioned, relaxed feelings that remind us of country barns, while a block lettering font might better suggest the graffiti that is found in a lot of inner-city neighborhoods.

Consider Multiple Fonts for a Multi-Faceted Watermark

Ultimately, you do not have to limit yourself to one font. Having different fonts will help you identify styles or collections from one another while maintaining continuity within each collection and having fonts that enhance each collection of images.

Using several fonts inside a single watermark can also be useful, as it makes it easier to discern the various components of your watermark and allows you to consolidate styles into a single watermark.

If you are searching for the best font for your watermark, check out the choices on Watermarquee, a free watermarking software.

Not only does the platform offer photographers a wide range of fonts to choose from, but it also lets photographers use as many fonts as they want.


While there are a few instructions that you can follow to build your watermark, there is no right or wrong answer. You can make a variety of watermarks and apply them to your images.